the shortest
distance to
your next
big thing

The digital innovation & design agency
for teams creating new products and services

We help businesses design better experiences

Rapidly test new ideas and get feedback from your customers, introduce your business to the world and learn the craft of innovating around new experiences.

Component - Explore and generate ideasComponent - prototypeComponent - Test and validateComponent - Explore and generate ideasComponent - Research and Understand

UX & Digital Prototyping

Future Facing

A well-defined user experience (UX) isn't just for users, it's crucial when communicating with developers and stakeholders. Get a peek into the future, quickly test ideas, get feedback from users, validate product requirements and explain the flow to your dev team.

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Web Development

Well Woven Web

A good web and content design process is the difference maker. Establish your credibility and engage customers with an online presence that communicates your brand and tells your story well.

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Innovation Sparking

Infuse Innovation

Workshops, training, sprints and events designed to spark innovation in your team. Learn the tools and components of innovation. Plant seeds that will foster a culture of creativity and exploration.

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Component - Research and Understand
research & understand
Component - Explore and generate ideas
explore
Component - Explore and generate ideas
decide or select

Explore the Components of Innovation

Our Toolkit

Component - prototype
prototype
Component - Test and validate
test & learn
close
Decide

Select a solution to prototype

Using a structured decision making approach, the solutions and ideas generated from the previous component are reviewed. A solution is selected to further develop into a prototype.

Output

Clarity around what needs to be tested and a single, agreed-upon direction or concept.

Benefits

  • Increased focus: The team is able to focus their efforts on a single direction, which helps to avoid distractions and wasted time.
  • Improved collaboration: The team is able to collaborate more effectively because they are all working towards the same goal.
  • Reduced risk: The team is able to reduce the risk of failure by testing the prototype with real users before launching the product.

Prototype

Select a solution to prototype

Creation of a proof of concept. Make it as believable and interactive as possible.

Output

A working prototype of the solution that the team has decided to pursue. The goal of the prototype is to test the concept with real users and to get feedback on how it can be improved.

Benefits

  • Reduced risk: The team is able to reduce the risk of failure by testing the prototype with real users before launching the product.
  • Increased user feedback: The team is able to get feedback from real users about the prototype, which helps to improve the product.
  • Increased collaboration: The team is able to collaborate more effectively because they are all working on the same prototype.
Explore

Combining the best ideas.

Exploration of solutions, even solutions from parallel industries. Combining the best ideas into the most practical implementation that addresses the challenge.

Output

An aggregation of ideas for solving the problem. These are generally presented as sketches from the team involved in the project.

Benefits

  • Increased creativity: The team is able to come up with more creative ideas because they are not limited by the constraints of traditional design tools.
  • Reduced risk: The team is able to reduce the risk of failure by testing their ideas before they invest a lot of time and resources into them.
  • Increased collaboration: The team is able to collaborate more effectively because they are all working on the same set of sketches.
Test/Validate

Test with real users

Present the proof of concept to real users from the target audience and use their reactions to validate or invalidate assumptions about the solution, while gauging the viability of the idea.

Output

Feedback from real users on the prototype. This feedback is used to improve the prototype and to make sure that the solution is meeting the needs of the users.

Benefits

  • Improved product: The team is able to improve the product by making changes based on the feedback from real users.
  • Increased user satisfaction: The users are more likely to be satisfied with the product if it meets their needs.
  • Reduced risk of failure: The team is able to reduce the risk of failure by making sure that the product is meeting the needs of the users before they launch it.
Research & Understand

Problem Framing

Rapid research to gain a good understanding of the challenge, followed by clearly framing the problem.

Output

A shared understanding of the problem captured as a problem statement, which describes the problem in detail.

Benefits

  • Increased focus: The team is able to focus their efforts on the problem that they are trying to solve.
  • Improved collaboration: The team is able to collaborate more effectively because they are all working towards the same goal.
  • Reduced risk of failure: The team is able to reduce the risk of failure by making sure that they are solving the right problem.