The digital innovation & design agency
for teams creating new products and services
We help businesses design better experiences
Rapidly test new ideas and get feedback from your customers, introduce your business to the world and learn the craft of innovating around new experiences.
UX & Digital Prototyping
Future Facing
A well-defined user experience (UX) isn't just for users, it's crucial when communicating with developers and stakeholders. Get a peek into the future, quickly test ideas, get feedback from users, validate product requirements and explain the flow to your dev team.
Web Development
Well Woven Web
A good web and content design process is the difference maker. Establish your credibility and engage customers with an online presence that communicates your brand and tells your story well.
Innovation Sparking
Infuse Innovation
Workshops, training, sprints and events designed to spark innovation in your team. Learn the tools and components of innovation. Plant seeds that will foster a culture of creativity and exploration.
Explore the Components of Innovation
Our Toolkit
Select a solution to prototype
Using a structured decision making approach, the solutions and ideas generated from the previous component are reviewed. A solution is selected to further develop into a prototype.
Output
Clarity around what needs to be tested and a single, agreed-upon direction or concept.
Benefits
- Increased focus: The team is able to focus their efforts on a single direction, which helps to avoid distractions and wasted time.
- Improved collaboration: The team is able to collaborate more effectively because they are all working towards the same goal.
- Reduced risk: The team is able to reduce the risk of failure by testing the prototype with real users before launching the product.
Select a solution to prototype
Creation of a proof of concept. Make it as believable and interactive as possible.
Output
A working prototype of the solution that the team has decided to pursue. The goal of the prototype is to test the concept with real users and to get feedback on how it can be improved.
Benefits
- Reduced risk: The team is able to reduce the risk of failure by testing the prototype with real users before launching the product.
- Increased user feedback: The team is able to get feedback from real users about the prototype, which helps to improve the product.
- Increased collaboration: The team is able to collaborate more effectively because they are all working on the same prototype.
Combining the best ideas.
Exploration of solutions, even solutions from parallel industries. Combining the best ideas into the most practical implementation that addresses the challenge.
Output
An aggregation of ideas for solving the problem. These are generally presented as sketches from the team involved in the project.
Benefits
- Increased creativity: The team is able to come up with more creative ideas because they are not limited by the constraints of traditional design tools.
- Reduced risk: The team is able to reduce the risk of failure by testing their ideas before they invest a lot of time and resources into them.
- Increased collaboration: The team is able to collaborate more effectively because they are all working on the same set of sketches.
Test with real users
Present the proof of concept to real users from the target audience and use their reactions to validate or invalidate assumptions about the solution, while gauging the viability of the idea.
Output
Feedback from real users on the prototype. This feedback is used to improve the prototype and to make sure that the solution is meeting the needs of the users.
Benefits
- Improved product: The team is able to improve the product by making changes based on the feedback from real users.
- Increased user satisfaction: The users are more likely to be satisfied with the product if it meets their needs.
- Reduced risk of failure: The team is able to reduce the risk of failure by making sure that the product is meeting the needs of the users before they launch it.
Problem Framing
Rapid research to gain a good understanding of the challenge, followed by clearly framing the problem.
Output
A shared understanding of the problem captured as a problem statement, which describes the problem in detail.
Benefits
- Increased focus: The team is able to focus their efforts on the problem that they are trying to solve.
- Improved collaboration: The team is able to collaborate more effectively because they are all working towards the same goal.
- Reduced risk of failure: The team is able to reduce the risk of failure by making sure that they are solving the right problem.
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